The world changed after Covid.
We're giving it back. One conversation at a time.
An entire generation lost the years when social confidence forms naturally. Practice real conversations with AI AvA's that feels Safe and Private
Every conversation is personality-matched to your teen and protected by multi-layer safety guardrails.
Neo
Your Friend
“I was nervous about screen time. But HiBFF isn't more screen time — it's practice for real life. My daughter actually used what she learned with Neo in a group project. She came home and told me about it. That's never happened before.”
— Sarah, Parent of a 15-year-old
Watch: The Why, What & How of HiBFF · 2 min
HiBFF exists to help you need it less. It's a practice tool, not a replacement for real human connection.
Robert Parson
Founder & CEO, HiBFF
Why HiBFF exists
I built this because I deleted everything.
I launched HiBFF twice before this version. Each time, I watched it drift toward something I wasn't proud of — AI companions, digital relationships, more reasons to stay on a screen. So I deleted it. The website. The AWS stack. The press campaign. Everything.
Then I spent 100 hours a week building something I could actually stand behind.
HiBFF is built on a simple belief: the world changed after Covid, and an entire generation of teenagers lost the years when social confidence is supposed to form naturally. I want to give that back to them — not through more screen time, but through practice. Real challenges. Real growth. And ultimately, real human connection.
I know it works because I did it myself. Every single day, walking through London, I would stop a stranger and say something genuinely kind — then walk away without waiting for anything in return. It changed how I felt about myself. It changed how they started their day. That's what HiBFF is.
Robert Parson
Founder & CEO, HiBFF
Meet Your AvA Team
Three AvAs. Three roles. One mission: your confidence.
Maya
Your Guide
Maya sets everything up, explains how HiBFF works, and is always there in your dashboard. She knows the platform inside out.
Fixed — deep knowledgeNeo
Your Friend
Your customisable challenge tutor. Your teen picks Neo’s image, voice, name and backstory — a friend that feels like home.
Customisable — image, voice & name
Rebecca
Your Tutor
Structured knowledge for school and beyond. Rebecca teaches Socratic-style — asking the questions that help your teen find the answer themselves.
Science & Tech TutorEvery AvA is calibrated by a friendly 22-question OCEAN personality assessment — so conversations match how your teen actually thinks and feels.
“I was so nervous about my first job interview. Elena (the Interview Coach) helped me practise all the questions. When I walked in, I actually felt ready. I got the job.”
— Alex, 17
How It Works
From setup to real-world confidence in 5 steps
Set It Up
A parent creates the account, picks the plan, and invites their teenager. You're in control from the start.
Meet Maya
Your Guide. Maya welcomes your teen and gets to know them through 22 friendly questions.
Create Neo
Your teen names Neo, picks a voice and image, and writes a backstory — a friend that feels like home.
Practise Together
Text or voice. Real challenges with instant, constructive feedback.
Go Do It for Real
Log real-world actions. Earn XP. Graduate to real human connection.
The HiBFF Welcome Pack
Two documents.
One commitment.
Before they begin.
Download the Parent Compact — a personal letter from our founder Robert Parson outlining our three non-negotiable promises — alongside the HiBFF Commitment Charter, the digital agreement a parent signs first, making four unequivocal promises to their teenager: complete privacy over their practice sessions, unconditional support, full ownership of their rewards, and a focus on consistency, not grades. The teenager signs digitally in return, when they're ready. Not before.
The HiBFF Commitment Charter
Your practice is private. I will not ask to read your chats. The rewards you earn belong to you. I am focused on your consistency and courage, not grades.
Parent digital signature
Teen digital signature
🛡️ Safety Isn't an Add-On. It's the Foundation.
Every design decision puts your teenager's growth — and safety — first.
Built for Safety
Built like we'd build it for our own children.
Privacy Shield
Names, emails, and school details stripped before any AI sees your messages.
COPPA & GDPR
Age verification, parental consent for teens, and data rights built in.
9 Safety Domains
Mental health, self-harm, violence, and 6 other domains blocked in real-time.
Parent Dashboard
Parents see activity — never conversation content. Trust without surveillance.
Teen Protections
Age-appropriate images only. Extra guardrails on every conversation.
90-Day Auto-Delete
Conversations automatically deleted. Your data doesn't linger.
SOC 2 Type II Ready
Enterprise-grade audit logging and access controls built in from day one. Critical for schools and corporates.
Big 5 / OCEAN Personalisation
Validated psychometric assessment (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) tailors your AvA and challenges to who you actually are.
UK-AADC + COPPA Compliant
Children's code by design. Full audit trail for safeguarding leads at schools and corporates.
🤝 The Human Escalation Safety Net
- Multi-layer guardrails — NVIDIA NeMo Guardrails plus a custom Claude safety wrapper keep every conversation strictly on-challenge.
- Live sentiment monitoring — the system detects emotional shifts in real time, not just banned words.
- Seamless human handover — if a teen needs more than an AI can give, a guided 3-step handover connects them to real human support with a personal introduction. The AI knows its limits.
✅ Parents Can See
- Challenges completed
- Badges earned
- Progress over time
- Milestones reached
❌ Parents Cannot See
- Conversation content
- Private chats
- Deleted messages
- AI practice sessions
“My 16-year-old has always struggled with confidence. After 8 challenges with Neo, I saw something shift. He started contributing in class. He joined a club. He said, 'Neo helped me practise what to say.' That's worth everything.”
— Emma, Parent of a 16-year-old
Simple Pricing
Start free. Grow together. Go Brave.
HiBFF — Hi Brave Friends Forever
Bravery takes courage. Courage builds confidence. Confidence builds character.
And character is the foundation of friends forever.
Got more than one teen at home?
Every additional teen 40% off, all on one bill
— exclusive to the Brave annual plan.
Try it out
- Maya — Your Guide
- Challenges 1-10 (Virtual Badges)
- Up to 30 messages / month
- Basic confidence tracking
- Real-world micro-challenges
- Neo — Your Friend
- Voice messaging
- Achievement NFTs
One teen, building confidence
- Neo — Your Friend (customise name, voice, image, and backstory)
- Challenges 1-10 (Virtual Badges)
- Unlimited text messages
- Light voice (15 mins/mo)
- Confidence tracking + insights
- Challenges 11-20
- Achievement NFTs
- Parent/Teen shared access
Families & growth
- Rebecca — Your Tutor + extra AvAs
- Challenges 1-20 (Virtual Badges + NFT Achievements at #10)
- Unlimited text
- 120 voice minutes / month
- Parent/Teen shared (up to 2 teens)
- AI-generated rewards in the 180-Day Vault (parent-authorised)
- 30-day refund + 90-day pause + indefinite pause options
Full commitment
- Every AvA + early access
- All challenges + early access
- 240 voice minutes / month
- Everything in Together
- Priority support
- Same refund / pause options
❤️ Hearts — extra voice practice
Hearts work with any plan. Never run out of voice practice.
50 Hearts
£5.99
~25 minutes of voice
200 Hearts
£17.99
~100 minutes of voice
500 Hearts
£35.99
~250 minutes of voice
Compare every plan
| Feature | First Steps£0 | Steady£11/mo | Together£39/mo | Brave ★£349/yr |
|---|---|---|---|---|
| Your AvA Team | ||||
| Maya — Your Guide | ||||
| Neo — Your Friend (customise name, voice, image, and backstory) | ||||
| Rebecca — Your Tutor + extra AvAs | ||||
| Challenges & Rewards | ||||
| Challenges 1–10 — virtual in-app rewards (badges) | ||||
| Challenges 11–20 — AI-generated rewards, locked in a 180-Day Vault | ||||
| Parent-authorised minting via the Parent Dashboard | ||||
| Early access to new challenges | ||||
| Practice Time | ||||
| Text messages | 30/mo | Unlimited | Unlimited | Unlimited |
| Voice minutes / month | — | 15 | 120 | 240 |
| Family | ||||
| Parent Dashboard + progress + shared access | ||||
| Extra teen 40% discount, all on one bill | ||||
| Privacy — every plan | ||||
| Teen controls their conversations | ||||
| Delete anytime · parents can’t view chats | ||||
| ~90-day auto-clear of conversations | ||||
| Guarantees | ||||
| 30-day refund + 90-day pause + indefinite pause | ||||
| Priority support | ||||
Challenges 1–10 earn virtual in-app rewards. Challenges 11–20 earn custom AI-generated rewards, safely locked in a 180-Day Vault — minting always requires parent authorisation via the Parent Dashboard.
“The safety features are what sold me. I know my son's conversations are private — even from me. That trust matters. He actually opens up to Neo in ways he never would with me. And I get to see his progress without invading his space.”
— Mark, Parent of a 14-year-old
“My parents don't read my conversations. That's the best part. I can be honest with Neo. And Neo helps me be honest with myself.”
— Jordan, 14
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